Rowan & Martin's Laugh-In

The title of the show was a play on 1960s Hippie culture "love-ins" or counterculture "be-ins", terms derived from the "sit-ins" common in protests associated with civil rights and antiwar demonstrations of the time. In the pilot episode, Dan Rowan explained the show's approach: "Good evening, ladies and gentlemen, and welcome to television's first Laugh-In. Now for the past few years, we have all been hearing an awful lot about the various 'ins'. There have been be-ins, love-ins, and sleep-ins. This is a laugh-in and a laugh-in is a frame of mind. For the next hour, we would just like you to sit back and laugh and forget about the other ins."

Laugh-In had its roots in the humor of vaudeville and burlesque, but its most direct influences were Olsen and Johnson's comedies (such as the free-form Broadway revue Hellzapoppin'), the innovative television works of Ernie Kovacs (George Schlatter's wife Jolene Brand appeared in Kovacs' shows), and the topical TV satire That Was the Week That Was. The show was characterized by a rapid-fire series of gags and sketches, many of which were politically charged or contained sexual innuendo. The co-hosts continued the exasperated straight-man (Rowan) and dumb-guy (Martin) double act that they had established as nightclub comics.

The show featured Gary Owens as the on-screen radio continuity announcer and an ensemble cast. Ruth Buzzi appeared throughout the show's six-year run, while others appeared in at least three seasons, including Judy Carne, Henry Gibson, Goldie Hawn, Arte Johnson, Jo Anne Worley, Alan Sues, Lily Tomlin, Dennis Allen, and Richard Dawson.

In 2002, Rowan & Martin's Laugh-In was ranked number 42 on TV Guide's 50 Greatest TV Shows of All Time.