Fixer Upper

Fixer Upper became popular soon after its debut, and the series is largely credited with the rise in popularity of "farmhouse-chic" interior design in the late 2010s. In 2018, Zillow reported that homes with architectural features mentioned on the show, such as wainscoting, shiplap, clawfoot bathtubs, and barn doors, sold at an average of 30 percent above expected value. In addition, the show generated an increase in tourism and economic development in Waco, where the show was recorded.

In 2020, Discovery, Inc. announced that Fixer Upper would be revived as a launch program for Magnolia Network—a new channel overseen by the Gaineses that replaced HGTV's sister channel DIY Network. The revival, Fixer Upper: Welcome Home, premiered in January 2021 as part of the Magnolia Network soft launch on Discovery+. Fixer Upper: The Castle aired in 2022, and Fixer Upper: The Hotel began airing in 2023. On March 5, 2024, it was announce that Fixer Upper: The Lakehouse would premiere in June 2024. It was announced in October 2025 that Fixer Upper: Colorado Mountain Home would premiere in December 2025. This would mark the first home outside of Texas in the Fixer Upper series.