My Little Pony: Friendship Is Magic

Produced by Allspark Animation and animated by DHX Media Vancouver, the series aired on The Hub (now Discovery Family) in the United States from October 10, 2010, to October 12, 2019. Hasbro selected animator Lauren Faust to head the show. In challenge to the nature of My Little Pony and other girl-targeted properties, Faust employed deeper characterization and fantasy worldbuilding, creating a show that resembled how she played with her toys as a child. She left the series during its second season, with other staff taking over from her.

Friendship Is Magic became one of the highest-rated productions in The Hub's history and gave Hasbro new merchandising opportunities. Although the show is targeted primarily to young girls, it has also attracted a following of older viewers known as "bronies". A spin-off franchise, My Little Pony: Equestria Girls, was launched in 2013 and ran alongside the series for six years. A feature-length film adaptation based on the television series was released in October 2017 in the United States. A spin-off comedy series, My Little Pony: Pony Life, premiered in November 2020. A live-action adaptation on the franchise by Amazon MGM Studios and Hasbro Entertainment was announced in July 2025.